Ivy Park is a clothing brand co-founded by Beyoncé that aims to empower individuals through fashion and encourage self-expression
Ivy Park's message of empowerment and self-expression can serve as a constant reminder of the transformative power of art, motivating you to continue pushing boundaries and making a positive impact through your visual creations.
I created an experimental and intriguing video for Beyoncé's Ivy Park collection by incorporating mixed media elements, long-exposure photography, and an original music score. By combining these elements, I aimed to capture the essence of the collection in a unique and captivating way.
The video showcased the dynamic movements of models wearing the clothing, highlighted through long exposure techniques, while the mixed media elements added depth and texture. The self-composed music score further enhanced the overall experience, creating a cohesive and immersive visual and auditory presentation for Beyoncé's Ivy Park collection.
